WebSideStory Recognized As Web Analytics Innovator by Independent Research Firm
SAN DIEGO, CA (Jan. 20, 2006) — WebSideStory, Inc. (Nasdaq: WSSI), a leading provider of on-demand digital marketing applications, today announced that it has been recognized as an innovator in the web analytics market by a leading technology research firm. In a report titled, “WebSideStory HBX Innovates in the Web Analytics Market,” Forrester Research writes that WebSideStory is the first web analytics vendor to deliver on the promise of an online marketing suite.
“The vendor is the first to pull together a set of technologies that address the spectrum of site marketing needs spanning (web analytics), content publishing, site search and keyword bid management,” writes Nate Root, Vice President and Research Director for Forrester Research, an independent technology and market research firm based in Cambridge, Mass.
According to the report, the company’s vision of a marketing suite knitted together by APIs (application programming interfaces) for reporting and data access will pay off as the company builds out an eco-system of strategic partners that can tap into the data and features.
Last year, WebSideStory launched the Active Marketing Suite, the industry’s first suite of integrated, on-demand digital marketing applications, including web analytics (HBX), site search, web content management and keyword bid management (to be released early this year). WebSideStory currently has more than 1,000 global enterprises using its services to improve their online marketing and sales initiatives. WebSideStory also offers the industry’s most comprehensive suite of documented APIs, which enable both partners and customers to integrate their products, services and data with the company’s award-winning services. WebSideStory currently has more than 30 Stream API marketing partners, including leading e-mail service providers, search engine marketing firms, behavioral targeting companies and third-party ad-serving networks.
“WebSideStory is pleased to be recognized for its first-mover advantage in delivering an online marketing suite, which we define as three or more separate and distinct applications, not just additional web analytics features,” said Rand Schulman, Chief Marketing Officer for WebSideStory. “Combined with our documented APIs and growing partner eco-system, WebSideStory is clearly leading the way in this fast-paced market.”
For more information about WebSideStory, please visit www.websidestory.com.
About WebSideStory
Founded in 1996, WebSideStory, Inc. (Nasdaq: WSSI) is a leading provider of on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite(TM) consists of web analytics, site search, web content management and keyword bid management (scheduled for release in early 2006). WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory’s limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory’s customers fail to renew their agreements; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004, as amended, and quarterly report on Form 10-Q for the quarter ended September 30, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
