WebSideStory Helps YellowPages.ca Build Advertiser Loyalty and Increase Sales
SAN DIEGO, CA (October 17, 2005) — WebSideStory® (Nasdaq: WSSI), a leading provider of on-demand digital marketing applications, today announced that YellowPages.ca ™, owned by Yellow Pages Group, Canada’s largest telephone directories publisher, is using its award-winning web analytics service to help build strong online advertiser loyalty and increase sales. HBX Analytics has enabled YellowPages.ca (www.yellowpages.ca) to deliver accurate campaign metrics to more than 1,000 major advertisers across Canada, including Sears, Air Canada, Hertz, Chrysler, Toyota, and Hilton Canada hotels. These advertisers are looking for detailed analysis of how their online ads and listings are performing. By deploying HBX, Yellow Pages Group has greatly simplified the process of delivering this important information to its biggest customers. Company officials estimate the service has more than paid for itself in a short period of time.
“Advertisers expect to receive their HBX campaign reports on a regular, timely basis,” said Laurent Elkaim, Director of Product Management for YellowPages.ca, which generates more than 35 million page views each month. “They rely on it to validate their advertising spend and better understand their return on investment. HBX has helped us increase advertiser loyalty.”
Yellow Pages Group deployed HBX on YellowPages.ca as part of an aggressive campaign to increase the proportion of online revenue versus total revenue. Yellow Pages Group also uses the service to help sell more ads. Yellow Pages’ sales staff is able to show potential advertisers the number of searches in their particular category (such as dry cleaning, restaurants or kitchen cabinets) to create more value for their product. This has become an important part of their online sales efforts. Yellow Pages Group also uses HBX to deliver executive dashboard reports to all senior management, giving them quick insight into the performance of their online channel.
“As the leader in its market, Yellow Pages Group understands the importance of web analytics in meeting aggressive online business objectives,” said Rand Schulman, Chief Marketing Officer of WebSideStory, Inc. “As Yellow Pages is showing, web analytics can be used across the organization, from demonstrating ROI to customers to helping create more value for the sales team.”
HBX is an award-winning, on-demand visitor analysis and reporting service that delivers up-to-the-second information about online visitor and customer behavior. HBX is part of WebSideStory’s Active Marketing Suite™, the industry’s first suite of integrated, on-demand digital marketing applications that includes web analytics, site search, web content management and keyword bid management. For more information, please visit http://www.websidestory.com.
About WebSideStory
Founded in 1996, WebSideStory® (Nasdaq: WSSI) is a leading provider of integrated, on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite™ consists of web analytics, site search, web content management and keyword bid management and is used by more than 1000 companies worldwide. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward- looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s reliance on its Web analytics services for the majority of its revenue; Blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory’s limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory’s customers fail to renew their agreements; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending June 30, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
