WebSideStory Announces Summer Curriculum for Digital Marketing University
SAN DIEGO, CA (June 14, 2005) WebSideStory (Nasdaq: WSSI), a leading provider of on-demand digital marketing applications, today announced the summer curriculum for its Digital Marketing University, scheduled for July 20-22 in San Diego, Ca. The curriculum (available at www.websidestory.com/dmu) focuses on an array of customer-requested topics, including best practices in conversion optimization and search engine and e-mail marketing. There will also be extensive product training for WebSideStory’s on-demand services, including HBX Web Analytics, WebSideStory Search (formerly Atomz Search) and WebSideStory Publish (formerly Atomz Publish). All are part of WebSideStory’s Active Marketing Suite™, a line of on-demand digital marketing applications. The courses will be taught by WebSideStory’s professional services experts, as well as industry experts such as Bryan Eisenberg, a best-selling author and the chief persuasion officer of Future Now, Inc., a New York firm specializing in conversion optimization. Several classes will be taught by executives from WebSideStory Stream partners, including Reprise Media, a search engine marketing firm; EmailLabs, an e-mail service provider; and Kefta, a provider of customer interaction tools. Announced in January, the Digital Marketing University is the industry’s first education center to help online marketing learn the science of digital marketing optimization. The university is open to both WebSideStory customers and non-customers alike.
“I look forward to immersing myself in three days of best practices from the leader in on-demand web analytics and digital marketing,” said Brian Sholly, the Vice President of Marketing for Kaplan IT, a division of Kaplan, Inc., which markets Transcender, the leader in IT test certification test preparation. “It’s obvious from the curriculum that WebSideStory has put together a world-class event that focuses on topics and skills that are critical for success in digital marketing today.”
The university costs $750 per day, with discounts given for multiple days. Courses include four-hour and all-day sessions depending on the topic. Select session titles include: “Search Marketing Demystified,” “A Practitioner’s Guide to Online Optimization,” “Low Hanging Fruit in Online Acquisition,” “Search Engine Marketing Powered by Web Analytics” and “E-mail Marketing Best Practices: How to Take Your Programs Up a Notch.” Eisenberg will teach a course called “Wizards of Web: Conversion Optimization.”
“I’m honored and excited to be presenting at WebSideStory’s Digital Marketing University,” said Bryan Eisenberg, whose new book, “Call to Action: Secret Formulas to Improve Online Results,” shot up The New York Times and The Wall Street Journal best-seller lists last month. “WebSideStory is demonstrating its market leadership. It knows that educating its clients about best practices greatly increases client satisfaction. When I present my course, participants will learn how to drive the type of online and offline behavior they want from their customers.”
“Our ‘Search Marketing Demystified’ course will share the tips and tricks that our staff has learned over the past 10 years in the industry,” said Peter Hershberg, Managing Director for Reprise Media, which counts Capital One, Reader’s Digest and Bell South among its many clients. “Our intention is to give marketers a series of valuable tactics that they can put into action immediately to start improving their search engine marketing ROI.”
“WebSideStory has developed a well-rounded curriculum that focuses on some of the most important topics in digital marketing today: increasing conversions, search engine optimization and improving e-mail marketing,” said Loren McDonald, Vice President of Marketing for EmailLabs, which has more than 375 clients including Nokia, Agilent and Palm Source. “Our session will provide strategies, tips and specific examples gleaned from our own best practices playbook.”
WebSideStory’s Digital Marketing University made its debut in April at ActiveInsights, WebSideStory’s bi-annual user forum, which attracted more than 350 attendees.
“Given the tremendous success of our inaugural session, we will now be offering Digital Marketing University courses on a quarterly basis,” said Pelin Wood, Vice President of Product Marketing for WebSideStory. “Based on initial feedback, customers really seem to enjoy the personalized curriculum and small-class sizes. We’ll continue to grow the curriculum to reflect our customers expanding digital marketing requirements.”
To find out more about the summer Digital Marketing University , please visit www.websidestory.com/dmu. Space is limited.
About WebSideStory
WebSideStory (Nasdaq: WSSI) is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite™ includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance. For more information, contact WebSideStory, Inc. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s limited experience in an emerging market with unproven business and technology models; WebSideStory’s reliance on its Web analytics services for the majority of its revenue; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending March 31, 2005. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
