Knight Ridder Digital Selects HBX After Extensive Review
Knight Ridder Digital, the online division of America’s second-largest newspaper, selects HBX analytics after an extensive review.
SAN DIEGO, CA (April 12, 2005) — WebSideStory (www.websidestory.com) (Nasdaq: WSSI), a leading provider of on-demand Web analytics, today announced that Knight Ridder Digital, the online division of the nation’s second-largest newspaper chain, has selected the company’s fl agship service, HBX, to measure visitor activity across its web sites. Knight Ridder Digital develops and manages the Internet properties of Knight Ridder, which publishes 31 daily newspapers in 28 U.S. markets, including such award-winning newspapers as The Philadelphia Inquirer, The Miami Herald, The San Jose Mercury News, The Kansas City Star and The Charlotte Observer. Knight Ridder Digital will use WebSideStory’s award-winning web analytics to track visitor metrics and analyze online user behavior. Knight Ridder Digital chose WebSideStory after an exhaustive review of several major web analytics vendors.
“As the market leader for web analytics, WebSideStory offered us with the best combination of technology, customer support and business value,” said Anna Zornosa, chief marketing offi cer for Knight Ridder Digital, headquartered in San Jose, Ca. “HBX will help ensure that we are providing customers with the most relevant news, information and services possible.”
“Knight Ridder Digital is a giant in the online newspaper industry and we are pleased to count them among our many customers,” said Rand Schulman, chief marketing offi cer for WebSideStory. “The newspaper industry is evolving and Knight Ridder Digital is making sure it is maximizing its web operations and giving customers exactly what they want.”
HBX is an award-winning, on-demand visitor analysis and reporting service that delivers up-to-the-second information about online visitor and customer behavior. More than 700 enterprises worldwide use HBX analytics to improve the performance of their online business initiatives in e-commerce, entertainment, publishing, financial services, travel and more. For more information, please visit http://www.websidestory.com or call 888-844-8269.
About Knight Ridder Digital
A leader in local news, information and marketplace services on the Web, Knight Ridder Digital develops and manages the Internet properties of Knight Ridder (NYSE: KRI), the nation’s second-largest newspaper publisher. Knight Ridder Digital is the founder and operator of Real Cities, the largest national advertising network of local Web sites. For more on Knight Ridder Digital visit (www.kri.com/digital) or for more on Real Cities visit (www.realcities.com).
About WebSideStory
WebSideStory is a leading provider of on-demand Web analytics services. Web- SideStory’s services collect data from Web browsers, process that data and deliver reports of online behavior to its customers on demand. More than 700 enterprise customers worldwide use WebSideStory’s services to understand how Internet users respond to Web site design and content changes, online marketing campaigns and e-commerce offerings. With this information, they can make more effective marketing decisions and easily improve the merchandising, sales, support and design of their sites. For more information, contact WebSideStory, Inc. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX is a trademark and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s limited experience in an emerging market with unproven business and technology models; WebSideStory’s reliance on its Web analytics services for the majority of its revenue; WebSideStory’s recent achievement of profi tability and the risk that it may not maintain its profi tability; the highly competitive markets in which WebSideStory operates that may make it diffi cult for the company to retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission fi lings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forwardlooking statements are qualifi ed in their entirety by this cautionary statement and WebSideStory undertakes no obligation to revise or update this news release to refl ect events or circumstances after the date of this news release.
