Free Web Analytics E-Book!
Download a copy of WebSideStory’s latest e-book, " Web Analytics — It’s Surprisingly Simple, " and learn how on-demand Web analytics can help you optimize your Web initiatives. This guide will show you how to maximize the effectiveness of your marketing campaigns, improve sales and conversions by making adjustments to your site, boost sales through increased customer loyalty and satisfaction, and more!
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Case Study: Best Buy - Cost Savings from an Outsourced Service
Learn how Best Buy, North America’s largest electronics retailer, saved by outsourcing their Web analytics service.
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Case Study: San Diego Union Tribune - Driving Traffic and Profits through the Online Newsroom
Determining what content and information is most popular with visitor’s and increasing advertising revenues with reliable traffic numbers were key business goals for The San Diego Union-Tribune’s online presence, SignOnSanDiego.com. Discover how HBX played an integral role in achieving its goals.
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Dartek - Getting a Return on Investment from Pay-Per-Click
Determining what pay-per-click keywords and ads were actually producing a return on investment through high traffic and high conversions were the business goals of business-to-business computer reseller Dartek. Learn how HBX helped the company optimize their pay-per-click investment.
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BackcountryStore - Driving Online Sales Through Detailed E-Commerce Analysis
The key goals of BackcountryStore.com were to sell more products, improve marketing and help visitors find what they were looking for. HBX e-business analysts worked side-by-side with BackcountryStore.com to define the specific activities that make up each of these objectives, and created an analytical roadmap to track and analyze these activities.
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Hooked on Phonics - Getting a Return on Investment from Pay-Per-Click
Understanding navigational paths of a Web site is imperative to improving a consumer’s online experience and increasing conversions. See how Hooked on Phonics used HBX intelligence about visitor and customer behavior to re-design their Web site and improve its marketing return on investment.
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Northwest Airlines - Acquiring More Customers
Often partnerships that have real revenue-generating potential can become stagnant unless they are given proper attention. Find out how Northwest Airlines monitors partner promotions and optimizes its online mall using HBX.
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ABC Distributing - Improving Online Customer Support

Determining where its online support could provide customers with the information they needed became a priority for ABC Distributing. Find out how HBX helped the catalog retailer decrease customer service costs by improving online support.
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