“As a pioneer and technology leader in web analytics and digital marketing, WebSideStory takes intellectual property very seriously,” said Jeff Lunsford, chairman and CEO of WebSideStory. “However, we believe these claims have no merit. In addition, WebSideStory has issued U.S. patents of its own in the web analytics space. We are currently reviewing all of our legal options and intend to aggressively defend our position.”

For more information about WebSideStory, please visit www.websidestory.com.

About WebSideStory
Founded in 1996, WebSideStory, Inc. (Nasdaq: WSSI) is a leading provider of on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite(TM) consists of web analytics, site search, web content management and keyword bid management (scheduled for release in early 2006). WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory’s limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory’s customers fail to renew their agreements; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004, as amended, and quarterly report on Form 10-Q for the quarter ended September 30, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

“The 21st Annual Codie Awards continue the tradition of honoring the best of the software, information and education technology industries,” said Ken Wasch, SIIA President. “When one considers the number of outstanding companies that competed this year, being named a Codie Awards Finalist is a significant achievement.”

The nomination follows a banner year of awards and recognition for WebSideStory and its Active Marketing Suite, the industry’s first suite of integrated, on-demand digital marketing applications including web analytics, site search, web content management and keyword bid management (due later this year). HBX Analytics won InfoWorld magazine’s head-to-head review of major web analytics solutions early in the year, and then took home Network Computing’s Editor’s Choice Award for Best E-commerce Analytics Service. In July, JupiterResearch recognized WebSideStory as one of the top site and e-commerce search vendors in the industry. In December, WebSideStory was named to the Red Herring Small Cap 100, which recognizes the “most competitive, most innovative and most promising technology companies” in the small cap segment. For a complete list of awards, please visit http://www.websidestory.com/awards.

“We owe these many achievements to our customers, who continue to challenge and push us to develop some of the most innovative products in the online marketing industry,” said Rand Schulman, Chief Marketing Officer for WebSideStory. “We are pleased to be named a finalist for the Codie Awards, one of the most prestigious award competitions in the industry.”

The SIIA received a record number of entries this year – more than 1,000 submissions from 500 companies. The awards encompass a total of 71 categories spanning software, content and education. The awards will be judged by a combination of journalists and peers. The Codie Awards will be presented May 16, 2006, in San Francisco.

For more information about WebSideStory, please visit www.websidestory.com.

About WebSideStory
Founded in 1996, WebSideStory, Inc. (Nasdaq: WSSI) is a leading provider of on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite(TM) consists of web analytics, site search, web content management and keyword bid management (scheduled for release in early 2006). WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory’s limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory’s customers fail to renew their agreements; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004, as amended, and quarterly report on Form 10-Q for the quarter ended September 30, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

“The vendor is the first to pull together a set of technologies that address the spectrum of site marketing needs spanning (web analytics), content publishing, site search and keyword bid management,” writes Nate Root, Vice President and Research Director for Forrester Research, an independent technology and market research firm based in Cambridge, Mass.

According to the report, the company’s vision of a marketing suite knitted together by APIs (application programming interfaces) for reporting and data access will pay off as the company builds out an eco-system of strategic partners that can tap into the data and features.

Last year, WebSideStory launched the Active Marketing Suite, the industry’s first suite of integrated, on-demand digital marketing applications, including web analytics (HBX), site search, web content management and keyword bid management (to be released early this year). WebSideStory currently has more than 1,000 global enterprises using its services to improve their online marketing and sales initiatives. WebSideStory also offers the industry’s most comprehensive suite of documented APIs, which enable both partners and customers to integrate their products, services and data with the company’s award-winning services. WebSideStory currently has more than 30 Stream API marketing partners, including leading e-mail service providers, search engine marketing firms, behavioral targeting companies and third-party ad-serving networks.

“WebSideStory is pleased to be recognized for its first-mover advantage in delivering an online marketing suite, which we define as three or more separate and distinct applications, not just additional web analytics features,” said Rand Schulman, Chief Marketing Officer for WebSideStory. “Combined with our documented APIs and growing partner eco-system, WebSideStory is clearly leading the way in this fast-paced market.”

For more information about WebSideStory, please visit www.websidestory.com.

About WebSideStory
Founded in 1996, WebSideStory, Inc. (Nasdaq: WSSI) is a leading provider of on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite(TM) consists of web analytics, site search, web content management and keyword bid management (scheduled for release in early 2006). WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858.546.0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s reliance on its web analytics services for the majority of its revenue; blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory’s limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory’s customers fail to renew their agreements; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004, as amended, and quarterly report on Form 10-Q for the quarter ended September 30, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

“Advertisers expect to receive their HBX campaign reports on a regular, timely basis,” said Laurent Elkaim, Director of Product Management for YellowPages.ca, which generates more than 35 million page views each month. “They rely on it to validate their advertising spend and better understand their return on investment. HBX has helped us increase advertiser loyalty.”

Yellow Pages Group deployed HBX on YellowPages.ca as part of an aggressive campaign to increase the proportion of online revenue versus total revenue. Yellow Pages Group also uses the service to help sell more ads. Yellow Pages’ sales staff is able to show potential advertisers the number of searches in their particular category (such as dry cleaning, restaurants or kitchen cabinets) to create more value for their product. This has become an important part of their online sales efforts. Yellow Pages Group also uses HBX to deliver executive dashboard reports to all senior management, giving them quick insight into the performance of their online channel.

“As the leader in its market, Yellow Pages Group understands the importance of web analytics in meeting aggressive online business objectives,” said Rand Schulman, Chief Marketing Officer of WebSideStory, Inc. “As Yellow Pages is showing, web analytics can be used across the organization, from demonstrating ROI to customers to helping create more value for the sales team.”
HBX is an award-winning, on-demand visitor analysis and reporting service that delivers up-to-the-second information about online visitor and customer behavior. HBX is part of WebSideStory’s Active Marketing Suite™, the industry’s first suite of integrated, on-demand digital marketing applications that includes web analytics, site search, web content management and keyword bid management. For more information, please visit http://www.websidestory.com.

About WebSideStory
Founded in 1996, WebSideStory® (Nasdaq: WSSI) is a leading provider of integrated, on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite™ consists of web analytics, site search, web content management and keyword bid management and is used by more than 1000 companies worldwide. WebSideStory is headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.
Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward- looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s reliance on its Web analytics services for the majority of its revenue; Blocking or erasing of cookies or limitations on our ability to use cookies; WebSideStory’s limited experience with digital marketing applications beyond web analytics; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; privacy concerns and laws or other domestic or foreign regulations that may subject WebSideStory to litigation or limit our ability to collect and use Internet user information; the highly competitive markets in which we operate that could make it difficult for WebSideStory to acquire and retain customers; the risk that WebSideStory’s customers fail to renew their agreements; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending June 30, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

“WebSideStory Search was an easy choice for our list,” said Hugh McKellar, Editor in Chief of KMWorld magazine, the leading magazine covering the knowledge, document and content management systems market. “Not only does it offer the advantages of being a completely hosted solution, but it’s now part of a compelling suite of services. WebSideStory is pioneering new ground in the marketplace and the industry is taking notice.”

A KMWorld panel reviewed 1,200 products from more than 200 vendors before narrowing its selections. The award marks the third major recognition for WebSideStory Search in just the past three months.

* In a July report, JupiterResearch recognized WebSideStory Search as one of the best solutions on the market. In Jupiter’s constellation of nine vendors, no other company outranked WebSideStory in terms of market suitability and overall business value.
* Also in July, Patricia Seybold Group issued a strong recommendation for WebSideStory Search, saying the product should be on every online retailer’s short list. The analyst firm cited the product’s unique hosted model and tight integration with the company’s award-winning web analytics product, called HBX Analytics.

“The KMWorld ranking is a great honor and culminates an exciting few months for us,” said Steve Kusmer, Senior Vice President and General Manager of WebSideStory’s Search & Content Solutions Division. “WebSideStory Search has seen rapid adoption because of the value it provides in helping visitors find what they are looking for online. By leading the charge for web analytics integration, we are demonstrating our commitment to providing innovative capabilities that produce unparalleled results.”

For more information about WebSideStory and its products, please visit www.websidestory.com.

About KMWorld
The leading information provider serving the Knowledge Management systems market, KMWorld (with a focus on Content, Document and Knowledge Management) informs more than 51,000 subscribers about the components and processes - and subsequent success stories - that together offer solutions for improving business performance.

About WebSideStory
Founded in 1996, WebSideStory® (Nasdaq: WSSI - News) is a leading provider of integrated, on-demand digital marketing applications that improve online marketing and sales. Its Active Marketing Suite(TM) includes web analytics, site search, web content management and keyword bid management and is used by more than 1000 enterprise companies worldwide. WebSideStory is globally headquartered in San Diego, California, and has European headquarters in Amsterdam, The Netherlands, with local presences in the U.K., France, Germany, Canada, Australia, and Singapore. For more information, contact WebSideStory. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward- looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s limited experience in an emerging market with unproven business and technology models; WebSideStory’s reliance on its Web analytics services for the majority of its revenue; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending June 30, 2005. Do not place undue reliance on these forward-looking statements which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

“I look forward to immersing myself in three days of best practices from the leader in on-demand web analytics and digital marketing,” said Brian Sholly, the Vice President of Marketing for Kaplan IT, a division of Kaplan, Inc., which markets Transcender, the leader in IT test certification test preparation. “It’s obvious from the curriculum that WebSideStory has put together a world-class event that focuses on topics and skills that are critical for success in digital marketing today.”

The university costs $750 per day, with discounts given for multiple days. Courses include four-hour and all-day sessions depending on the topic. Select session titles include: “Search Marketing Demystified,” “A Practitioner’s Guide to Online Optimization,” “Low Hanging Fruit in Online Acquisition,” “Search Engine Marketing Powered by Web Analytics” and “E-mail Marketing Best Practices: How to Take Your Programs Up a Notch.” Eisenberg will teach a course called “Wizards of Web: Conversion Optimization.”

“I’m honored and excited to be presenting at WebSideStory’s Digital Marketing University,” said Bryan Eisenberg, whose new book, “Call to Action: Secret Formulas to Improve Online Results,” shot up The New York Times and The Wall Street Journal best-seller lists last month. “WebSideStory is demonstrating its market leadership. It knows that educating its clients about best practices greatly increases client satisfaction. When I present my course, participants will learn how to drive the type of online and offline behavior they want from their customers.”

“Our ‘Search Marketing Demystified’ course will share the tips and tricks that our staff has learned over the past 10 years in the industry,” said Peter Hershberg, Managing Director for Reprise Media, which counts Capital One, Reader’s Digest and Bell South among its many clients. “Our intention is to give marketers a series of valuable tactics that they can put into action immediately to start improving their search engine marketing ROI.”

“WebSideStory has developed a well-rounded curriculum that focuses on some of the most important topics in digital marketing today: increasing conversions, search engine optimization and improving e-mail marketing,” said Loren McDonald, Vice President of Marketing for EmailLabs, which has more than 375 clients including Nokia, Agilent and Palm Source. “Our session will provide strategies, tips and specific examples gleaned from our own best practices playbook.”

WebSideStory’s Digital Marketing University made its debut in April at ActiveInsights, WebSideStory’s bi-annual user forum, which attracted more than 350 attendees.

“Given the tremendous success of our inaugural session, we will now be offering Digital Marketing University courses on a quarterly basis,” said Pelin Wood, Vice President of Product Marketing for WebSideStory. “Based on initial feedback, customers really seem to enjoy the personalized curriculum and small-class sizes. We’ll continue to grow the curriculum to reflect our customers expanding digital marketing requirements.”
To find out more about the summer Digital Marketing University , please visit www.websidestory.com/dmu. Space is limited.

About WebSideStory
WebSideStory (Nasdaq: WSSI) is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite™ includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance. For more information, contact WebSideStory, Inc. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s limited experience in an emerging market with unproven business and technology models; WebSideStory’s reliance on its Web analytics services for the majority of its revenue; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004 and quarterly report on Form 10-Q for the quarter ending March 31, 2005. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

“In looking at San Diego’s high-growth companies, WebSideStory immediately stands out,” said Dino D’Auria, awards banquet chairman and a senior vice president with San Diego National Bank. “As demonstrated by its successful IPO and recent financials, the company has clearly demonstrated its ability to execute on its unique business model.”

“WebSideStory is at the intersection of two exciting trends - the surge in online spending and the rise of the on-demand business model,” Willardson said. “That’s the opportunity, but we owe our success to our employees and our many customers.”

For more information, please visit www.websidestory.com.

About ACG
Founded in 1954, the Association for Corporate Growth (ACG) is the premier global association for professionals involved in corporate growth, corporate development, and mergers and acquisitions for mid to large companies. Leaders in corporations, private equity, finance, and professional service firms focused on building value in their organizations belong to ACG. They recognize the multiple benefits of networking within an influential community of executives growing public and private companies worldwide. For 50 years, ACG members have focused on strategic activities that increase revenues, profits and, ultimately, stakeholder value. Today ACG stands at more than 9,000 members representing Fortune 500, Fortune 1000, FTSE 100, and mid-market companies in 48 chapters in North America, Europe and soon Asia.

About WebSideStory
WebSideStory (Nasdaq: WSSI) is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite™ includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance. For more information, contact WebSideStory, Inc. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX and Active Marketing Suite are trademarks and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s limited experience in an emerging market with unproven business and technology models; WebSideStory’s reliance on its Web analytics services for the majority of its revenue; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

“We expect Search to have a very positive effect on both customer satisfaction and sales,” said Sarah Gallagher, online manager for The North Face. “Many people online aren’t just window shopping. They know what they want or are using the web to help them research a specific purchase. Search will help them find what they want on our site faster and more effectively than ever before.”

The North Face and its online marketing agency, Fluid (www.fluid.com), chose WebSideStory after an extensive review of several vendors. They chose Search because of its hosted model, ease of use and its superior functionality. “As soon as we saw Search’s capabilities, we knew it would be a great fit for our client,” said Kent Deverell, director of client services for Fluid, which handles The North Face and other brand name clients, such as JanSport, Yahoo!, Design within Reach and Microsoft. “Site search is an important application that can have very significant results.”

“Our customers tell us that once visitors initiate the search process, they are more than twice as likely to convert on a purchase,” said Rand Schulman, chief marketing officer for WebSideStory. “That kind of ROI is hard to ignore. We are proud to count such a prominent brand as The North Face among our customers and look forward to helping them exceed their e-commerce goals.”

Search is an award-winning, on-demand site search application that enables marketers to guide and influence site visitors in finding the products and information they want. Search is part of WebSideStory’s Active Marketing Suite, a line of integrated, on-demand digital marketing applications including web analytics, site search, web content management and keyword bid management. For more information, please visit www.websidestory.com.

About WebSideStory
WebSideStory (Nasdaq: WSSI) is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance. For more information, contact WebSideStory, Inc. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court, 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX is a trademark and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

About The North Face
The North Face, a subsidiary of VF Corp., was founded in 1966 and opened its first retail store in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products on the market to accomplished climbers, mountaineers, extreme skiers and explorers. The company’s products are sold in specialty mountaineering, backpacking and skiing retailers, premium-sporting goods retailers and major outdoor specialty retail chains. Additional information about The North Face can be found on the company’s website, www.thenorthface.com.

About Fluid
Fluid is a San Francisco-based digital product development firm specializing in Rich Internet Applications and e-commerce solutions. Fluid specializes in the delivery of user-centric solutions that combine inspired design, rigorous usability and innovative technology to help clients build their brands and improve their bottom lines. Fluid’s has been in business since 1990 and its clients include The North Face, Yahoo!, Avery Dennison, Microsoft and Charles Schwab, among others. More information about Fluid is available at http://www.fluid.com.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s limited experience in an emerging market with unproven business and technology models; WebSideStory’s reliance on its Web analytics services for the majority of its revenue; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.

WebEx offers a unique range of specialized web meeting applications, each designed to support specific business processes such as sales, training and support. WebEx markets these applications with a 14-day free trial program (http://www.webex.com/go/webex14) that enables prospects to try several of the company’s web meeting applications. WebEx has been able to increase conversions for this program by conducting real-time A/B testing techniques with the HBX service, allowing it to compare the effectiveness of different design and promotional elements.

“HBX allows us to make changes in page layout and messaging and immediately measure the results,” said Sindy Braun, director of web marketing for WebEx. “For example, we used HBX reports and our testing methodology to update the free-trial registration process and instantly increased conversions by 5 percent. This instant feedback is one of the reasons WebEx is able to produce such efficient, integrated marketing programs. HBX is now an integral part of our online marketing.”

WebEx also uses HBX to improve its online marketing ROI, including measuring the success of its new banner campaign featuring WebEx “fanatics” – customers with their faces painted with the company’s corporate colors, blue and green. HBX intelligence helps WebEx optimize its landing pages to generate the most conversions.

“WebEx is a pioneer and leader and we are pleased to help it generate more leads for its sales team,” said Rand Schulman, chief marketing officer at WebSideStory. “A/B testing is one of the most effective ways to increase site conversions. It eliminates the guesswork in trying to figure out what works best.”

ASPNews.com, a leading source of news and analysis about the ASP (application service provider) and web services industry, lists both WebEx and WebSideStory among the top ASPs in the world. WebEx chose WebSideStory after an extensive review of major web analytics vendors.

HBX is an award-winning, on-demand visitor analysis and reporting service that delivers up-to-the-second information about online visitor and customer behavior. HBX is part of WebSideStory’s Active Marketing Suite, which includes applications for web analytics, site search, web content management and keyword bid management. For more information, please visit www.websidestory.com.

About WebEx Communications Inc.
WebEx Communications, Inc. is the world’s leading provider of on-demand web meeting applications. WebEx applications improve collaboration and increase productivity in sales, support, training, marketing, engineering and product design. WebEx delivers its suite of web meeting applications over the global WebEx MediaTone Network, a network specifically designed for secure web collaboration. WebEx Communications is bas d in Santa Clara, California and has regional headquarters in Europe, Asia and Australia. Please call toll free 877-509-3239 or visit www.webex.com for more information.

About WebSideStory
WebSideStory (Nasdaq: WSSI) is a leading provider of on-demand digital marketing applications. Its Active Marketing Suite includes web analytics, site search, web content management and keyword bid management. Enterprises worldwide use these services to measure and improve their online marketing performance.For more information, contact WebSideStory, Inc. Voice: 858 546-0040. Fax: 858.546.0480. Address: 10182 Telesis Court , 6th Floor, San Diego, CA 92121. Web site: www.WebSideStory.com. HBX is a trademark and WebSideStory is a registered trademark of WebSideStory. Other trademarks belong to their respective owners.

Forward-Looking Statements
Statements in this press release that are not a description of historical facts are forward-looking statements. You should not regard any forward-looking statement as a representation by WebSideStory that any of its plans will be achieved. Actual results may differ materially from those set forth in this release due to the risks and uncertainties inherent in WebSideStory’s business including, without limitation: WebSideStory’s limited experience in an emerging market with unproven business and technology models; WebSideStory’s reliance on its Web analytics services for the majority of its revenue; WebSideStory’s recent achievement of profitability and the risk that it may not maintain its profitability; the highly competitive markets in which WebSideStory operates that may make it difficult for the company to retain customers; the risk that WebSideStory’s customers fail to renew their agreements; the risks associated with integrating the operations and products of Avivo Corporation with those of WebSideStory; the risk that WebSideStory’s services may become obsolete in a market with rapidly changing technology and industry standards; and other risks described in WebSideStory’s Securities and Exchange Commission filings, including WebSideStory’s annual report on Form 10-K for the year ended December 31, 2004. Do not place undue reliance on these forward-looking statements, which speak only as of the date of this news release. All forward-looking statements are qualified in their entirety by this cautionary statement, and WebSideStory undertakes no obligation to revise or update this news release to reflect events or circumstances after the date of this news release.
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements may be identified by use of the terms anticipates, believes, continue, could, estimates, expects, intends, may, plans, potential, predicts, should or will, or the negative of those terms or similar expressions. These forward-looking statements are subject to significant risks and uncertainties. Actual results may differ materially from those described in such statements as a result of these risks and uncertainties. In particular, these forward looking statements include, but are not limited to, the statement that WebEx applications improve collaboration and increase productivity in sales, support, training, marketing, engineering and product design. Factors which could contribute to risks and uncertainties include, but are not limited to, the failure of customers to utilize WebEx applications effectively in their businesses or to reduce their other expenses. A fuller discussion of the risks and uncertainties that could affect WebEx Communications, Inc. are more fully set forth in WebEx Communications, Inc.’s filings with the Securities and Exchange Commission, including WebEx’s Form 10-K filed with the SEC on March 16, 2005. WebEx Communications, Inc. assumes no obligation to update forward-looking information contained in this press release.

Churchill Downs (Nasdaq: CHDN) — which operates top horse-racing venues — may be an old company, but it does not act old. To capitalize on the 131st Kentucky Derby, the company has established a cutting-edge Web site.

However, Churchill Downs also wants to see what works and does not work on the site. So, the company has implemented WebSideStory’s (Nasdaq: WSSI) software product, HBX. Basically, the technology allows for Web analytics, such as analyzing visitor interactions to see what content, features, and services are most popular.

And the success is resulting in strong growth for WebSideStory. This week, the company released its earnings report. In the first quarter, revenues hit $6.9 million, a 38% increase from the same period in 2004. In fact, for the sixth straight quarter, the company posted a net profit. In the first quarter, net income was $1 million, a 700% increase from the 2004 quarter.

In the quarter, WebSideStory snagged new deals with biggies such as Knight Ridder (NYSE: KRI) and Comcast (Nasdaq: CMCSA), signing over 100 new customers. Key acquisitions such as Atomz have allowed WebSideStory to offer more Web-based features in its product line. The analytics Atomz provides for search boxes on Web sites can be a valuable way to determine what Web visitors are interested in.

In light of this success, WebSideStory upped its guidance. For the second quarter, the company expects revenues of $9.2 million to $9.4 million, with earnings per share of $0.06 to $0.07. For comparative purposes, revenue guidance without the Atomz acquisition added to earnings would have fallen between $7.8 million and $7.9 million, representing 49% growth from the same period last year.

And the growth is likely to continue. After all, the online advertising industry is growing in excess of 30% per year — and still only constitutes 5% of overall advertising spending. Industry bellwethers Yahoo! (Nasdaq: YHOO) and Google (Nasdaq: GOOG) have experienced more than 100% revenue growth over the past year (though this partly results from the two companies gaining market share at competitors’ expense). As the online market becomes more important, so will the ability to analyze the results of advertising spending.

Fool contributor Tom Taulli does not own shares mentioned in this article.

Article Source: The Motley Fool