Your website can deliver essential insights about your customers and business
performance.

By matching best practices in Web analytics to your web site objectives and your business activities, we help you jump-start your Web analytics effort and use this information for real competitive advantage.

Our optimization deliverables focus primarily on:

• Developing an integrated web strategy
• Measuring what matters
• Leveraging HBX or Hitbox analytics capabilities
• Delivering actionable recommendations

Benefits

• Save time and resources. We help you cut through Web analytics jargon to focus on best practices. Our detailed analysis will help you align your website with your business objectives.
• Obtain understandable and actionable Web metrics. We focus on the business critical aspects of your website - and optimise these for early return on investment.
• Offer better online services. Equipped with our information, you can get closer to your customers by designing more relevant new services and targeting your campaigns better.

Approach

Our approach includes four key phases based on an established methodology. These phases form an optimization loop and can be done one time or on an ongoing basis:

1. Set Objectives. Prior to undergoing any analysis, we meet with you to discuss any critical information and business requirements impacting your website. Specific recommendations are developed based on this meeting.
2. We perform a first pass analysis of your website and current analytics data. We will send you our draft observations and recommendatons - highlighting the items that we believe are worth further discussion in a concise report – and in a two-hour workshop style meeting, we meet with you to present our findings and jointly determine actionable items.
3. We help you implement the recommendations from Phase 2 for your Web site and your current Web analytics solution. HBX Analytics or Hitbox is our tool of choice if you do not yet possess a solution.
4. To close the loop, we analyze the results of the Phase 3 implementation and develop new recommendations.

Deliverables

Our professional services provide you:

• An electronic document describing each of our findings and the data that supports them
• Access to our consultants to answer any questions you may have
• Actionable recommendations that will have an immediate impact

Request more information on our Professional Services >>